If your child is like mine, he receives many gifts that–I’ll be honest with you–don’t get a lot of mileage. Don’t get me wrong, I appreciate the thought and the gift itself, but at the end of the day, he loses interest in it. And then it takes up space and starts to collect dust. (Hmmm, I hope I didn’t just talk Isaac out of some presents come Christmas time!).

When I create things, not only do I go for aesthetics, I think about its usefulness. “Will the recipient get a lot of use out of this?” is what I’m constantly asking myself. I find inspiration in its purpose. Can it do more and last longer than a toy off the shelf? More importantly, will he/she (and the parents) really enjoy it months (and even years) afterwards?

Just because something is practical doesn’t mean it can’t also be pretty. I like to create things for my customers that I would be proud to have displayed in my own home. For instance, we have Isaac’s growth chart hanging in the kitchen. He’s too young to understand what it is right now, but I can tell that he is attracted by the colors and textures. The colors are nice and bright but not tacky . It’s like a work of art, if I say so myself!

So in a world full of gadgets and gizmos, I like to create pretty and practical gifts while preserving the art of handmade goods that can be enjoyed without having to buy batteries for it.

Cathy and I are very excited to unveil embe, our online shop offering unique, handmade gifts for babies and tots! I remember one day back in May when we took the kids on their first official playdate, the idea came up to start something together. At first, I thought “it’s just an idea” but after giving it some thought, I realized that there was something there. During our first meeting, we both shared our ideas for what we could call our shop, and we both came up with embe on our own. Now, talk about coincidence!

The months leading up to our launch can be described as exciting, filled with late nights, inspiring, a learning experience, fun, and fulfilling. Starting a business is a lot of hard work but so rewarding in the process. We are both passionate about being mothers and being creative. embe allows us to combine both passions, and we hope that you join us on our creative and parenting journeys by reading our blogs and enjoying our creations for the little ones in your life!