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Setting up Google Analytics in Etsy (A pictorial)

Recently I’ve seen quite a few posts on the Etsy forums about how to get Google Analytics setup on to Etsy accounts. Being a visual learner myself I created this pictorial. Happy tracking!

First thing you’ll need is to setup your Google Analytics account/profile

Find out how from Google Analytics.

During setup you’ll want to note (as per Etsy):

  • When asked for your ‘Website’s URL’ enter Etsy’s URL (www.etsy.com)
  • When asked for your ‘Account Name’ enter your Etsy shop website address (shopname.etsy.com)
  • Hit ‘Continue’ when you arrive at the page titled Analytics: Tracking Instructions

Setup Google Analytics on Etsy

(Click on the image to view larger)

Next, get your Google tracking ID

If this was the very first time you setup your analytics you’ll see your Tracking ID right away after completing the previous step. If you had previously setup your analytics, logon to Google Analytics and go to your profile for your Etsy store. Select your site from the list.

Your tracking ID will show up as below. Note that it will always say “http://etsy.com” and not your shop address.

Setup Google Analytics on Etsy

(Click on the image to view larger)

Copy or write down this ID.

Finally, drop the tracking ID onto your etsy page.

Click on Web Analytics under Shop Setup.

Enter the tracking ID you copied earlier into the area in Step 2 (see image below)

Setup Google Analytics on Etsy

(Click on the image to view larger)

Click the Save Changes button. You will see a confirmation page with your tracking ID (image below).

Setup Google Analytics on Etsy

(Click on the image to view larger)

You should be able to start tracking  your views 24 hours later!

If this helped you please comment and let me know how it went.

Posted in etsy tutorials, web site/store development on February 14th, 2010
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